In the past 25 years, I have worked with literally hundreds of small and growing businesses who have incorrectly attributed the lack of a large ad and promotional budget , as a reason for not being able to attain their sales and marketing goals. This just ain't the truth! Creativity, networking and lots of effort are the tools of the winners in todays marketplace. Years of successful experience have shown me that excess funding often creates waste, laziness, and overconfidence. The bottom l...

In the past 25 years, I have worked with literally hundreds of small and growing businesses who have incorrectly attributed the lack of a large ad and promotional budget , as a reason for not being able to attain their sales and marketing goals. This just ain't the truth! Creativity, networking and lots of effort are the tools of the winners in todays marketplace. Years of successful experience have shown me that excess funding often creates waste, laziness, and overconfidence. The bottom l...