Big Company Marketing/Sales For Less than $5,000
In the past 25 years, I have worked with literally hundreds of small and growing businesses who have incorrectly attributed the lack of a large ad and promotional budget , as a reason for not being able to attain their sales and marketing goals. This just ain't the truth! Creativity, networking and lots of effort are the tools of the winners in todays marketplace. Years of successful experience have shown me that excess funding often creates waste, laziness, and overconfidence. The bottom line is that it is possible to create a highly successful business with a "barebones advertising and promotional
budget". I am sure all of us know people in our personal life who through their entrepreneurial skills have created great retail and wholesale businesses based on service, referrals, and great word of mouth. I personally have worked with companies who do in excess of $100,000,000 with budgets of less than $50,000! Whether you are a dry cleaner, restaurant, gym,beauty shop,or cigar wholesaler the key is making the most of your budget and getting the biggest bang for your buck.
What can you do dramatically increase your sales revenues and profits? How do marketing pro's add $100,000-$1,000,000 in sales and profits to their business consistently on a monthly, quarterly or yearly basis?
1. Create A Unique Selling Proposition for your product or service. Your USP is what makes you & your company stand out from the "maddening crowd of competitors. Promote your USP to your customers in emails, letters and faxes.When you make a sales call you should be able to explain your USP within the first 30 seconds. i.e. Delivering Pizza's to your home in less than 20 minutes
2. Network, Network, Network- Most small businesses fail to take advantage of the low cost/no cost business opportunitioes that exist. Join your local chamber of commerce, trade associations, attend trade seminars, and business expo's. Give out your business cards to every likely prospect you can find!
3. Try small inexpensive classified ads in local newspapers with an automated toll free telephone number and a 24 hour personal message
4. Offer FREE Information about your industry and business in your classified ads. Everyone loves to receive free information
5. Send a Postcard mailing to old clients and Prospective new Ones. Postcards are lowcost tools that will convey your message.
6. Resell your existing customers First- New customers typically cost 5x more to obtain and qualifiy than already existing companies who like you and want to buy more new products and services from you
7. Use the technology of the 21st Century- Don't be afraid how to use email, teleconferencing, blast faxing, to convert prospects into customers
8. Apply for a 3rd class bulk rate mailing permit. Direct marketers sell billions of dollars of goods and services with 3rd class mail which looks like first class and arrive locally just a few days later.
Todays highly competitive business world requires you to constantly innovate and stay ahead of your competition. Why not do it today
The marketing whiz, Barry Kay has been a highly successful entrepreneur and marketing consultant for over 25 years. He has founded and managed diverse consumer product and service companies that have sold over Millions of dollars at retail. Mr. Kay is an author, lecturer, and noted
editor for business and community newspapers. He may be contacted by email at impactbk1@yahoo.com for a free 30 minute consultation and report.